A Creative Consultation with Nadia van der Mescht

In 2013 I had my first consultation with Nadia, we planned and shaped marketing strategies to catapult The Ruby Orchard onto the Map.

In 2014, Nadia was guest speaker at our first Creative In store workshop.  She summed up our creative day with such wise words.

At the start of 2015 I was in need of some oomph, some fresh eyes and ears on my plans for 2015 and a good old chat about what was going well and what wasn't!  I booked a session with Nadia and headed to Durbs!  A child free day out of the office… such a treat for me! My music playing in the car instead of the Beatrix potter story CD,  No rushing to collect Jonah from school and a handbag free from juice bottles and little boy pants!

Nadia is always poised, professional and so knowledgeable in her field.   Every question gets answered with depth, thought and comes with a list of sites to visit that illustrate her points and ideas.  I came away with a notebook full of scribbles and have since typed lists and spreadsheets with all my to dos!

I'm not going to share all that we covered, but here are a few things that stuck with me...

1// Use social media with reason. Every post ask yourself ‘What am I trying to achieve by posting this?’ More likes? More clicks? Generate sales? Drive traffic to another form of social media?  Some spontaneity is good, but plan and post with purpose.

2// Be an Instagram ace! Instagram is about pictures, it showcases your business and brand in pictures. So take beautiful pictures, use filters cleverly and Instagram only the best piccies.

3// If you are going to send monthly newsletters, make them stunning and concise or they are likely to be deleted! Look at your stats, if a newsletter is not generating interest, use this time on a more effective marketing tool.

If you are a creative business owner looking for some guidance, support and inspiration then you should definitely give Nadia a call!